Print versus digital, where are we?
Ten years ago, most communicators were convinced that the digital wave would thoroughly sweep the print industry.
Almost everyone was confident that printed annual reports would quickly disappear and replace with digital publications distributed online.
At present, it is clear that the pace of the digital revolution in the field of communication seems to have reached its cruising speed. Homeworking has particularly helped as everyone has improved their digital skills by using video call solutions or participating in online conferences.
But we also witness the opposite phenomenon with many workers returning to the office. More and more communicators are asking for something physical to share with the people they meet face-to-face during meetings, conferences or simple appointments.
2023 may be a crucial year in the apprehension of digitalisation evolution in communication.
The printed formula and the digital one have both advantages and disadvantages. Perhaps it is not essential to choose between one and the other solution. Both are parallel solutions offering a real complementary impact.
Faced with the challenge of modernisation, doesn't the choice of solution between print and digital depend directly on the habits of the target audiences? Thus, some annual reports are preferably read in printed format, while the channels used to promote this publication to the same audience are paradoxically that of social networks.
Global institutions like the World Customs Organization (WCO) use print or digital possibilities in a complementary way.
The WCO represents 183 Customs administrations across the globe that collectively process approximately 98% of world trade. As the global centre of Customs expertise, the WCO is the only international organisation competent in Customs matters. It can rightly call itself the voice of the international Customs community.
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