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EDANA celebrates its 50th Anniversary amid praise for sustainability efforts and consumer protection End of April, EDANA...

10 Jun 2022

EDANA celebrates its 50th Anniversary amid praise for sustainability efforts and consumer protection

End of April, EDANA celebrated its 50th Anniversary as the voice of the nonwovens industry with a significant event, the Nonwovens Get-Together, attended by over 280 EDANA members, policymakers and other stakeholders.

“The event was not only an opportunity to celebrate 50 years of relentlessly advocating the many benefits nonwovens bring to society, as shown in the last two years during the pandemic. It was also a chance to emphasise further how this dynamic industry continues to innovate and drive sustainable development,” said Mikael Staal Axelsen from Fibertex Personal Care and current chair of EDANA.
The event featured keynote speeches by European Commissioner for Justice and Consumer Affairs Didier Reynders and Kerstin Jorna, Director General of DG Internal Market, Industry, Entrepreneurship and SMEs, and several panel discussions with EDANA and industry leadership.

The event was an opportunity to honour EDANA’s long history of successful collaboration with its members and highlight how the industry has evolved over the past half-century.

It included an immersive exhibition highlighting how innovation in the nonwovens industry has enhanced citizens’ lives by ensuring safety, protection, hygiene, convenience, and comfort.

The exhibition also showcased the industry’s commitment to sustainability. It included numerous examples of how nonwoven products and solutions raise the bar on sustainability. It highlighted how nonwovens could play an essential role in the circular economy by, for example, facilitating the uptake of circular raw materials across the entire value chain.

The Nonwovens Get-Together also served as the official closing of the EDANA’s campaign: Nonwovens You Say? a 19-month successful multi-channel communication campaign that raised awareness about everyday uses of nonwovens and highlighted the industry’s commitment to sustainability.

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