The new LightingEurope website: a new architecture for optimal results!
Argumentation based on essentially artistic criteria rarely justifies the redesign of a website. In reality, interactivity facilitates navigation, and the visual design strengthens the communication strategy implemented.
And, when talking about strategy, it's essential to set goals.
The LightingEurope website's restructuring objective is to strengthen how the website addresses two of its primary target audiences.
On the one hand, the Brussels bubble must very quickly find the positions/ambitions/facts of LightingEurope that concerns them.
On the other hand, the European lighting market must promptly find the priorities and orientation documents of LightingEurope.
It is only natural that LightingEurope approached for this mission the agency page in extremis, its long-standing partner, in producing its communication supports.
The intensive and close work between the communication actors of LightingEurope and the digital unit of Page in extremis resulted in a new website that is resolutely effective, modern and relevant.
Page in extremis realises major web-based communications projects for many well-known European institutions, associations and global groups.
Page in extremis has outlined a straightforward process, including follow-up and quality check, particularly suited to provide maximum comfort to its clients and the best results.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
For more information: inextremis.be