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How to create sustainable logos for European associations? The mistake often made is to create a logo based on strictly...

14 Dec 2020

How to create sustainable logos for European associations?

The mistake often made is to create a logo based on strictly aesthetic logic. A logo is not artistic work.

Moreover, a new logo can become a real asset for the overall strategy of an organisation.

To achieve this, two conditions must be defined:

First, the logo is a point of view. It symbolises the organisation's positioning vis-à-vis all its audiences.

Then, according to its style, the logo is the expression of the personality of an organisation.

Like a human being, an organisation has its own personality. It is neither the sum of all the characters of those who work in the organisation nor its leader. This is a distinct personality that often requires the intervention of an outside consultant to crystallise.

For these two minimum conditions to be met, it is essential to proceed before any graphic work to a thorough analysis of the organisation you want to visually represent.

When these two conditions are met, the logo created can easily be maintained over time. Eurogypsum, Eurocommerce and EurEau are three European associations for which we have carried out a rebranding.

The Eurogypsum logo was created in 2007. The association represents (1) the gypsum industry (2) at European level. The name of the association is the combination of these two dimensions. The two green shapes at the intersection bring the gypsum's environmental touch, which is 100% recyclable.

The EuroCommerce logo was also created almost 14 years ago.

EuroCommerce brings together the retail and wholesale industry, a dynamic, and significant European economy sector.

The members of the association dialogue among themselves as partners. The logo's idea is that of a round table around which the members discuss to the same extent. Eurocommerce crosses this circle's centre horizontally as a bond of union between all the members.

The EurEau logo was created in 2013.

EurEau represents the national drink and sanitation service providers from 29 European countries.

The idea of water has been reduced to its closest form to humans: a drop. It is formed of several circles in reference to the most primitive human drawings. The line is deliberately organic to emphasise the water feature essential to life. The "Water Matters" slogan came naturally to complement the logo.

Page in extremis has over 26 years of experience guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into intelligent and adequate visual systems.

Based in Brussels, the communication agency Page in extremis can help you define your brand's essence and formulate its differences in a very positive relationship with its context and all its stakeholders.

Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.

For more information:

inextremis.be

Tags:
  • Brussels Communication Agency
  • corporate communication
  • institutional communication
  • Branding
  • Brand Strategy
  • logo design
  • logo creation
  • logo for association
  • Logo for European Associations
Page in extremis - Communication Agency - Branding

Here is our blog, visit our website www.inextremis.be Developing a new brand requires creativity. Based in Brussels, we have over 25 years experience in guiding organisations on the road to defining and articulating their uniqueness. Thinking about a Branding? Ask for an Agency Presentation! branding@inextremis.be Thank you!

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