IPC Focus on the Future
Classic Media. Why Brands Are Becoming PublishersIn the past years, Brand Content became even more important than advertising. Classic Media deliverables like brochures and annual reports have been reinvented into authentic brand communication channels. Brands that thrive are the ones at the forefront of the Brand Content innovation wave; the ones that managed to turn their corporate brochure into a meaningful and mandatory channel. That is why our successful partners flexibility embraced and harnessed our valuable Brand Content expertise.
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