RT @Herbalife_EU: Proud to hear that the direct selling market in the European Union, the third largest in the world, has shown a 1.3% incr…3 hour
Your corporate magazine? Digital or printed?
Appearances may suggest that paper is on the brink of extinction since many newspapers specialise in digital.
Following this trend, many digital magazines have been created, which do not have a paper version. These new formats have been able to evolve and conform to the new digital medium since they were born on it. They have not had to adapt their content like traditional media.
Digital medium also brings a significant added value to the content. Digital magazines propose many entertaining multi-media features: animated texts and images in motion, videos, music, hypertext links to deepen the subject treated. It brings an appearance of completeness which seduce reader: tracks are given to him to widen the given topic.
One might also think that with the COVID-19 crisis, digitalisation has accelerated. For people who could only leave their house to buy food, it was, therefore, more comfortable to consult the digital version of their usual magazine. Curiously enough, in Belgium, bookshops have reached the status of “essential trade” and have been able to remain open.
Similarly, in the supermarket, the area reserved for magazines remained available to the public.
It seems that the emotional attachment to paper magazines is deeper than one imagines.
Thus, despite the vast domination of digital, should we not see a promising background for paper support?
Indeed, the paper is fully integrated into our lifestyles and our daily life. For city dwellers, it is challenging to take transport without having in their hands a newspaper, often a free number.
Why not put in place a hybrid between the digital and printed supports? Being subscribe both and fill in the gaps of one with the strengths of the other.
Today, by becoming an “endangered” object, the printed newspaper takes on a new value. Magazines acquire a new status: that of rare and precious objects. On our perception perspective, paper, because its scarcity, fits a guarantee of quality.
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