How to create a continuous flow of communication?
Developing a continuous communication flow is crucial to increase the level of memorisation of your messages exponentially.
Planning plays a central rôle to fulfil this objective.
Let’s have a look at a case study:
Labour markets need to evolve to ensure that they remain open, inclusive and sustainable. The World Employment Confederation-Europe (WEC-Europe) believes that it has a leadership role to play in building such future proof labour markets.
How is the private employment industry making a difference in the new world of work? The industry believes in “social innovation” as the way forward.
To illustrate that statement, WEC-Europe has published based on an annual plan various communication products on both digital and print channel.
First, WEC-Europe adopted a Manifesto entitled “No Future of Work without Social Innovation”, developing a set of recommendations and explicit calls for action.
Based on this Manifesto, the European organisation unveiled its own vision in the brochure “Making Europe the best place to work!”.
Examples of social innovation initiatives developed by members were then made available on a dedicated “Social Innovation Stories” web platform.
Finally, for facts, figures and case studies evidencing the impact of private employment services on labour markets, the recently published “Social Impact Report” has become a must-have resource.
All these communication touchpoints were developed by the communication team of WEC-Europe in close collaboration with the creative staff of the communication agency inextremis.be
inextremis.be builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
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Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
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