How to combine both a strategic and practical approach to social media?
Any social media strategy is an integral part of all communication strategy and therefore needs to be embedded in any global strategy of development.
Each organisation needs to set social media goals that support its broader objectives as an organisation. They also need to consider how they represent their brand in social channels and demonstrates their brand purpose.
To align your social media strategy with your overarching organisational development strategy, you need to answer some crucial questions:
- Who your core audience is?
- where they engage in social media?
- how and what they use it for?
- and how social media is integrated into their working journey as well as how you might fit into it as a brand?
With social media, you can ensure that your brand has a presence precisely where your audience spends a part of their time.
Social media enables a brand to get closer to its audience by providing unique and essential insights into their behaviour, their views, and how they feel about you.
By using sophisticated and accurate targeting techniques, you can ensure that your brand is seen by its stakeholders.
When acting on a Social Media campaign, you connect with your viewers through a follow, comment, or like but, also on a deeper level through posting key-facts that familiarise your readers about the reasoning behind your messages.
By consistently sharing the same messages across your campaign without being redundant, your followers will assimilate what you stand for.
DirectSellingIs is an example of a Social Media Campaign managed by a European Association. The campaign is led by Seldia, the European organisation that represents the Direct Selling Industry.
The campaign is divided into several phases.
The purpose of the current stage is to address 4 key recommendation to the European Parliament and Commission.
http://recommendations.seldia.eu/ is the campaign micro-website where you can find the recommendations for the European Parliament and Commission.
On the micro-website, you will find the latest facts and figures on Direct Selling to provide the regulatory with a clear picture of what it’s all about.
The communication agency Page in extremis has designed and produced the Social Media Campaign in close collaboration with the Seldia team.
Based in Brussels, the communication agency Page in extremis can help you craft your campaign strategy. The communication agency enables you to create unique and compelling visual content. You will reinforce the personal bond with your audience that will help you earn their trust efficiently.
Get started creating unique and engaging content for your social followers and make an impact, contact Page in extremis.
Interested in partnering with Page in extremis?