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Why is integrated communication favoured?
Integrated Communication is a simple concept.
It ensures that all forms of communication and messages are carefully linked together.
At its basic level, Integrated Communication means combining all the communication tools, so that they work together in harmony, providing they speak consistently with one voice all the time, every time. Their sum impact is more significant than their parts impact.
Integrated Communication wraps communications around audiences and helps the targeted audiences move through the various stages of the perception process.
Consistent images and relevant, useful, messages help nurture long term relationships with audiences.
The organisation consolidates its image, develops a dialogue and nurtures its relationship with their audiences.
Carefully linked messages help audiences by giving timely reminders, updated information which, when presented in a planned sequence, help them move comfortably through the stages of the recognition process.
The campaign that GS1 Healthcare did for its new standard for investigational products is a brilliant example of Integrated Communication.
GS1 Healthcare has entrusted the communication agency Page in extremis with the development of the Integrated campaign.
Various tools have been selected and developed: a specific web page as a central point of communication, an explanatory video animation, a powerpoint slide, a series of teasers for the social media, a poster, article, press release, and a leaflet summary.
The agency addressed the redactional and the design development for each communication support within an intimate dialogue between the GS1 Healthcare unit and the agency copywriter.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations manage their communities, engage with their stakeholders and convey their messages.
For more information:
Video animation: https://www.youtube.com/watch?v=FpccPy7w74w&t=40s