#IDL2019, a landmark in the #BetterLighting social media campaign
May 16th 2019 marks the global celebration of the second edition of the International Day of Light.
The International Day of Light is an official observance of UNESCO that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education, and sustainable development, and in fields as diverse as medicine, communications, and energy.
LightingEurope, the industry association that represents the lighting industry in Europe, is an active sponsor of the International Day of Light.
As the Director-General of UNESCO Audrey Azoulay states in a special message for the International Day of Light 2019: “All its natural benefits and its scientific and technological applications make light an essential part of the daily life of our societies; these benefits and applications make light an important issue for the Sustainable Development Goals of the 2030 Agenda for Sustainable Development.”
This statement is fully aligned with the key messages of the #BetterLighting social media campaign, a successful multichannel communication campaign led by LightingEurope.
#BetterLighting is an integrated communication campaign designed in several phases.
During the first phase, a web platform - valueoflighting.eu - was developed as a central information point.
Currently, campaign messages are spread across multiple social media, including Twitter, Facebook, Linkedin and Youtube.
Stay tuned with the campaign website to be informed of the next important step ahead.
The #BetterLighting social media campaign is the result of the collaboration between the crew of LightingEurope and the creative team of the communication agency Page in extremis.
Located in Brussels, Page in extremis is a communication partner that can help you develop your communication campaigns by integrating events, online platforms, publications and social media development.