How to extend and amplify the impact of your event?
A good video captures the essence of your event, the sights, sounds, and energy. Videos allow your audience to remember an event they attended and to remember why they went there, what they learned about it, and the messages they were conveyed.
With videos, you can also turn the spotlight on parts of your event for those people who could not attend. Think of the video as a highlight that makes you wish you were there — Offering this can help increase future registrations to your next event.
But how to achieve a good video of an event? It is important to know the chronology of the event. But keep in mind that if showcasing the event chronologically helps viewers understand the course of your event, this approach often misses the main objective: testifying to the atmosphere, energy and positive dynamics initiate from your event.
Best moments are rarely predictable, that is why there is little point in producing a tight script in advance. To give more rhythm, you can organise the flow of your video based on interviews with some VIP guests. You can ask them extra questions that you can use as a testimonial — Proceed when they have been at the event for at least a couple of hours, they will have more “real” experiences to relate.
When producing your event video, the key is capturing as much of the event as possible. Shoot as much as you can to get the best material on tape — You could even be able to use the additional footage in future videos.
After the event, there are a few things left to be done: among them post-event communications is crucial. The priority is to communicate event results and success stories. That step is particularly relevant if the event, or a similar one, will be held in the future.
Here is a short list of tasks that you could achieve:
- Include the video in your thank you email as a way to re-energize your guests — If they see themselves, they may share it on social media.
- Send it also to the rest of your guest list — Show those who were not there what they missed.
- Let everybody know that you had a great event: post the video on youtube and publish teasers on social media.
Based in Brussels, the communication agency Page in extremis can help you promote your event with impact.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations and corporations.
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More information: http://www.inextremis.be