GIAL set up many years ago by the City of Brussels has just been renamed into i-CITY.
This is to highlight the fact that the association is no longer oriented “local administrations” as its origin but “City of Brussels”, a City (City) in its IT dimension (“i-”) with a high (high) level in its responses to the needs of citizens and users of the City, its administration and its elected officials.
The relationship between the association and the City is highlighted in the new logo that combines BXL and i-CITY, in the new slogan Brussels digital & citizen friendly, in his photographic style with the use of images of the City of Brussels in its material and, in its website (which uses as a sub-domain address Brucity, i-city.brucity.be).
The management contract signed in 2016 between the city and the association (the first between the city and one of its non-profit organisations) defined missions for the association. It is these missions that i-CITY must fulfil at best within mind the deadlines imposed by the BXL2021 project and the development of the new Brucity administrative centre.
i-CITY is getting ready to imagine the solutions and services of tomorrow for a digital Brussels, to allow all citizens simple, reliable and competitive access to the digital services of the City, and to sustain the City of Brussels in the realisation of its projects from conceptualisation to the implementation.
i-CITY has entrusted the branding agency, Page in extremis with the mission to guide the Brussels association in their rebranding process and the implementation of their new visual identity.
Page in extremis has over 25 years of experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of leading organisations, European associations, and global corporations.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.