Liquid Gas Europe benefits of a new, instantly recognisable logo in a digital environment.
The European LPG Association has renamed itself as Liquid Gas Europe. The change of name, logo and visual identity was announced in Brussels in September at a cocktail party that gathered its members and several representatives of the industry.
The transformation of the association previously called AEGPL into Liquid Gas Europe is a model of a comprehensive rebranding in this new era of digital communication.
Liquid Gas Europe, the European LPG Association, is composed of national LPG associations; the main European LPG distributors, and equipment manufacturers. With the support of its working groups of industry experts, Liquid Gas Europe is actively involved in concrete initiatives and programs to ensure the sustainable, safe and efficient development of LPG in Europe.
The re-branding coincides with the 50th Anniversary of the Association, created in 1968. The new logo - colourful and dynamic – make the Association easily distinguishable and reflect the industry’s ability to re-invent itself and be a contributing member in the energy sector.
The playful interaction initiated by the specific use of colours and the geometrical patterns make the new logo immediately recognisable in a digital environment.
The rebranding of the association has embraced every digital aspect of its communication activities:
- Video capsules for youtube have been developed,
- The social media accounts have been relooked,
- Email signature, Powerpoint presentations, and a campaign website were also a part of the rebranding implementation.
The strategic digital approach was defined collaboratively during the initial workshops of the whole branding process.
All the implementation steps were driven by a Branding Committee composed of
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