a picture tells a thousand words images help us
15 Jan 2018
“A picture tells a thousand words”, images help us grab attention, tell, and motivate. There is real value in using photographs to promote your main messages.
Our vision is the most active of our senses: a large percentage of the human brain dedicates itself to visual processing. That is due to our evolution: quick processing of visual information has saved our ancestors from the attack of predators. When we look at a picture, we analyse it instantly, and the meaning of it comes to us immediately. The human brain recognises a familiar object within 100 milliseconds. Good communicators should use that fact to their advantage. For instance, on social media, a post accompanied by an image is ten times more apt to receive engagement. Visuals are one way of catching your audience’s attentiveness and gaining interaction.
Images also have an exceptional potential to get an emotional response from your audience. Pictures help us become involved. With photographs, we see what is written. To simplify the often complicated messages, we appreciate the help of visuals. The images contribute positively to the storytelling process that makes the communication more engaging.
With all this in mind, the communication agency, Page in extremis can help you develop the customised images bank of your organisation.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes brands conversational, helps organisations engage with their stakeholders and convey their messages.
“Remember that when producing a webcast, you are producing a video or television show. For it to be successful, you need to produce the program, have good camera shots unobstructed by heads or people jumping up and down, and have a way to identify your speakers…” K. Bonk, E. Tynes, H. Griggs and P. Sparks in Strategic Communications for Nonprofits. A Step-by-step guide to working with the media
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