global lighting association releases strategic
08 Jan 2018
Global Lighting Association Releases Strategic Roadmap of the Lighting Industry
With the advent of high-quality LEDs and intelligent lighting systems, coupled with the discovery of a third photo-receptor in the human eye, the value of lighting is moving from energy efficiency to the broader spectrum of quality of life and improved well-being.
The challenges confronting the lighting industry are digitalization, new applications of intelligent lighting systems and the increasing demand for buildings supporting human health, well-being and productivity.
Hence there is a need to move from energy efficiency as the principal driver of lighting technology towards a combined approach which adds value to society through Lighting for health and well-being.
This transition requires new paradigms for all stakeholders - the industry, customers and users. It is particularly so for governments and regulators who need to view the capabilities and benefits of lighting within this broader context.
The Strategic Roadmap of the Global Lighting Industry charts these developments and draws out significant implications for lighting users, for the lighting industry, and for regulators and governments.
Page in extremis is delighted to have participated in the creative development and the graphical production of the publication.
The result is a stunning publication made within an intimate creative dialogue framework involving the Belgian communication agency’s creative team and the Global Lighting Industry communication team.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.