RT @APPLiA_Europe: A forward-thinking industry that focuses on consumer needs is perfectly represented from APPLiA. Fostering the innovativ…41 min
“If I had to describe our industry in a few words, I would really say that it is guided not just by innovation, but by an innovation that cares - for the environment it works in, the people that it works for and to contribute to a sustainable future” stated Christian Kötz, ETRMA President, in the 2017 ETRMA Annual Report.
ETRMA is the voice of the tyre and rubber goods producers to various European institutions. The tyre and rubber industry is omnipresent in our everyday life. It is there every step of the way, moving our lives and our world and aiming at an ever-increased safety and sustainability in every sense of the word.
The tyre and rubber industry is a stronghold of European manufacturing, directly employing over 360,000 people - and providing additional 800,000 indirect jobs - across the EU and contributing 0,5% of the EU GDP.
The industry has significantly improved its sustainability at every stage, from design to end-of-life. Tyre weight reduction, voluntary commitment to phase out substances that proved to be dangerous, supporting the chemical industry in evaluating the risks connected to their products and the Sustainable Natural Rubber Initiative are some of the most recent examples of that commitment.
ETRMA has entrusted Page in extremis with the tasks of designing and producing the 2017 Annual Report.
Page in extremis is a strategic design communication agency, involving an experimented multidisciplinary team, building brands and strengthening reputations for leading corporations, institutions and European associations.
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