from energy efficiency towards quality of light
04 May 2017
From Energy Efficiency towards Quality of Light and Human Centric Lighting
“A paradigm shift is taking place in the lighting market, moving beyond energy efficiency towards a quality of light and Human Centric Lighting,” said Jan Denneman, in the last LightingEurope Annual Report.
The President of the European Association specifies: “this requires a change from “cost of ownership” thinking towards “benefit of use” considerations. Hardware and products will release their full benefits only with software help and system thinking.”
LightingEurope is the industry association that represents the lighting industry in Europe. The association is the voice of more than 1,000 lighting companies and has for daily mission to advocate and defend the lighting industry in Brussels while reconciling it with current EU policy aims.
In doing so, LightingEurope promotes efficient lighting practices for the benefit of the global environment, human comfort and the health and safety of consumers.
Another change is forecast at the end of 2017, with the departure of Diederik de Stoppelaar as Secretary General of the Association. Diederik has been a great leader and makes the difference for its members by being the unified voice of the lighting industry in Brussels.
The 2016 Annual Report is the result of a close collaboration between the LightingEurope communication team and the communication agency, Page in extremis.
LightningEurope has selected Page in extremis as a partner for the development of its communication programme.
Page in extremis turns brands into valuable assets and ensures the alignment with their strategic objectives.
The communication agency proposes four integrated communication services:
1) The definition of a “brand strategy” aligned with the development strategy of your organisation.
2) The creation or refreshment of your visual identity aligned with a new brand strategy and supported by easy to use guidelines developed in a clear and concise guide.
3) The improvement of your “Communication Programme” by incorporating integrated communication campaigns, extraordinary events, impressive publications and innovative digital solutions.
4) The creative development and production of innovative printed and digital communication tools.
Interested in partnering with Page in extremis?
Based in Brussels, the communication agency makes associations brands conversational, helps organisations engage with their stakeholders and convey their messages.
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