a brand audit for what purpose an organisation
17 Mar 2017
A Brand Audit! For what purpose?
An organisation is like a living body; it grows, changes, and evolves over time. Staffs, leaders, and divisions develop their own interpretation of the purpose and temperament of the brand. The result of this evolution can be a fundamental misalignment of organisational efforts.
A designer’s job is to take a message and communicate it visually. If he receives poor guidance or dissonant information, the results will not have the desired impact.
A new visual solution is also especially crucial when an organisation is introducing a new vision or a new core idea. The new visual identity must represent a new reality.
But how to know when to operate a rebranding exercise?
The best practice is to drive a Brand Audit.
A brand audit is a thorough analysis of a brand’s current position compared to its paired organisations and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.
Based in Brussels, the communication agency Page in extremis can help you define the essence of your brand and formulate its differences in a very positive relationship with its environment and all its stakeholders.
Page in extremis has over 23 years experience in guiding organisations on the road to defining and articulating their uniqueness. The multidisciplinary communication agency team translates your organisation core idea into brilliant and adequate visual systems.
Page in extremis builds brands and strengthens the reputation of Global Organisations, European Associations and leading Corporations.
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“Remember that when producing a webcast, you are producing a video or television show. For it to be successful, you need to produce the program, have good camera shots unobstructed by heads or people jumping up and down, and have a way to identify your speakers…” K. Bonk, E. Tynes, H. Griggs and P. Sparks in Strategic Communications for Nonprofits. A Step-by-step guide to working with the media
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