why avoiding any confusion when you rename your
07 Mar 2017
Why avoiding any confusion when you rename your organisation?
WWF originally stood for “World Wildlife Fund”.
In 1986, WWF had come to realise that its name no longer reflected the scope of its activities, and changed its name to “World Wide Fund For Nature”.
The United States and Canada, however, retained the old name.
In 2001, the resulting confusion caused by the name change, together with its translation into more than 15 languages, led the WWF Network to agree on using the original acronym as its one, global name - the acronym that it had always been known by since its inception way back in 1961: WWF.
Nowadays, WWF is one of the world’s largest conservation organisations: the organisation has offices in more than 80 countries around the world and employs about 6,200 full-time staff.
The central secretariat for the network - called WWF International - is located in Gland, Switzerland.
WWF’s mission is to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature, by:
- conserving the world’s biological diversity
- ensuring that the use of renewable natural resources is sustainable
- promoting the reduction of pollution and wasteful consumption.
WWF focuses its work around the magnificent diversity of life on this planet, the extraordinary places they live in. All the while trying to reduce humanity’s impact on this life and in these places.
The communication agency, Page in extremis, based in Brussels, is happy to contribute to this effort by collaborating with WWF-Belgium.
In close collaboration with the WWF’s communication team, Page in extremis creates and produces various vibrant communication projects for WWF-Belgium.
Since its creation, in 1994, the concern for the environment is a founding pillar of Page in extremis.
Page in extremis is a communication agency specialised in corporate and institutional communication. Our multidisciplinary team has expertise in matters implying complexity and sensitive environmental messages.
Page in extremis benefits from a large in-house graphic team who develops digital and classic media.